Viva Clayworks

This was a local campaign coined by Scott Tetz of Truck Part Solutions. This campaign highlighted the importance of the service industry during the pandemic in 2020. The campaign encouraged patrons to tip fifty percent or more to service staff as a thank you for all they done amidst a global crisis. The logo used homely, warm colours to inspire the same feeling one gets on a dinner out with family or friends. The percent symbol holds a dual meaning of tipping and a set table with plates as a nod to service workers.